Arsenal Football Club has signed a three-year partnership with PT Bank Muamalat Indonesia Tbk to issue co-branded debit cards in Indonesia.
Bank Muamalat’s customers and Arsenal fans in Indonesia will be offered a range of club-related benefits, including official merchandise and match tickets to see Arsenal play at the Emirates Stadium.
Bank Muamalat will also develop innovative marketing initiatives and customer promotions, generate content with Arsenal first-team players and utilise the club’s database to engage further with fans in Indonesia.
As part of the agreement, Arsenal coaches will also be visiting Indonesia to run coaching clinics on behalf of Bank Muamalat.
“We are delighted to welcome Bank Muamalat to our family of commercial partners," said Vinai Venkatesham, chief commercial officer at Arsenal.
This is the second partnership the football club has concluded in Indonesia this season. Indonesian fans of the football club have outnumber fans of any other country following the club on Facebook.