Bioworld Merchandising, Inc., a US based licensee known for design and distribution of licensed and private label merchandise has acquired VoxPop.com – an online destination for licensed products.
With assimilated synergies, the deal aims to strengthen the product portfolio for apparel, accessories and footwear with over 100 brands across the entertainment industry along with ensuring a wider and deeper market penetration.
This combined expertise and extended reach, will provide customers with access to the largest collection of iconic and emerging pop culture merchandise. VoxPop will be the destination brand for all things pop culture across India.
Established in 1999, Bioworld has its presence in Dallas, New York, Minneapolis, London, Toronto and Delhi. Founded in 2013 and led by ex-business head for Walt Disney, Siddharth Taparia, VoxPop has licenses of brands such as Disney, Marvel, Star Wars, DC Comics and Warner Brothers in its portfolio.
Speaking on the acquisition, Raj Malik, Founder and CEO, Bioworld Merchandising said, “This acquisition is a part of the firm’s overall growth strategy. We will work together and play to our strengths to deliver a better value proposition for our customers.”
“Through this partnership, Bioworld will have direct access to the customer and foster a stronger bond with thegrowingpop culture community in India,” Malik added.
Adding to this, Siddharth Taparia, Founder and CEO, VoxPop commented, “This acquisition is the coming together of two major players in the licensed merchandise space. While VoxPop continues to be independent in the way it operates, we believe our combined strengths will unlock the opportunity to accelerate growth in the category.”
VoxPop offers a collection of t-shirt, accessories and footwear by collaborating with designers, artists and brands alike across categories including sports, music, movies, TV shows, cult games and consumer brands categories.
The company raised seed funding of $3.5 million from Blume Ventures and other angels, followed by another $1 million round from Blume in November 2014. Also, this online T-shirt retailer signed an exclusive deal with Threadless - a global design community that lets artists share and markets their designs, to use their designs on its T-shirts.
According to reports, VoxPop was planning to raise $7 million as a part of its Series A funding during August 2015 and was witnessing close to 15,000 monthly transactions with about Rs 2 crore in sales per month.