Bollywood's 'Bhai' ready to add more glitter to the jewellery world

Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand.
Being Human

Bollywood's heartthrob who is known for his million dollar films, Salman Khan has forayed into the jewellery business. Earlier, Indian Retailer had reported that Sultan starrer has shown a keen interest in this segment and was chalking plans to explore the jewellery sector of the country. Today, Salman Khan Foundation has announced that it has partnered with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond jewellery.

Style Quotient Jewellery Pvt. Ltd. is the exclusive global licensee of Being Human Jewellery to design, manufacture, distribute and retail the brand. The latest collection is inspired by Being Human's six core brand values including love, care, share, joy, help and hope. Inimitably designed, these jewellery articles are light weight and are available in gold and diamonds. The collections are termed as Being Human Statement Collection, Trinity Collection, Classics Collection, Partners for life Collection, Black Galaxy Collection and Linear Collection. 80 per cent of jewellery will be cater to women and rest 20 per cent to men. The collection will be available across jewellery retail stores in India and also, exclusively on

These lightweight differentiated collections have been designed for everyday wear and the range starts from Rs. 5,000 to 50,000. The entire range of Being Human jewellery is designed in certified natural diamonds and crafted in 18K gold. Each piece of the collection will be crafted with natural Australian diamonds that have been passed through Rio Tinto's Chain of Custody system from mine to retailers and will be accompanied by a Certificate of Authenticity.

Each article is certified by Gemological Science International (GSI). Speaking about the launch, Bajrangi Bhaijaan of Bollywood, Salman Khan stated, “I have been associated with Style Quotient Jewellery Pvt. Ltd. before and it feels great to now collaborate with them. Being Human is a brand with a soul, and with this association, we are moving to the next step of expansion. People have always given me and Being Human tremendous love and I hope, we continue to receive in the days to come”.

“It is our pleasure to be connected with Being Human foundation. We have worked very closely in the past with Salman Khan and the association has been gratifying and joyous one. Salman Khan represents the modern-day India and has huge global and mass appeal. His presence will boost our brand equity and will assist us to move effortlessly into the western and the northern region, which is our focus currently,” said Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt. Ltd.

“We are excited to launch Being Human's line of jewellery exclusively on our lattice. This offering gives millions of fans of Salman Khan and the brand from across the country and easy and immediate access the fresh selection. After receiving an overwhelming response from Bajrangi Bhaijaan pendants on our platform, we are pleased to bring this exceptional offering to our customers just ahead of festive season,” commented Mayank Shivam, Category Leader, Amazon Fashion.


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