Marvel Entertainment partnered with Pizza Hut to for a Captain America: Civil War-themed promotional deal.
As part of the promotional partnership, Pizza Hut and Marvel have developed a Captain America-themed digital hub at PizzaHut.com/CaptainAmerica. The hub gives Marvel fans and pizza lovers access to exclusive Captain America: Civil War content, including never-before-scene clips and stills from the latest Marvel film. The site also features a quiz allowing users to pick which side they should root for – Captain America or Iron Man – for the chance to win epic prizes, including a trip to a future Marvel movie premiere, behind-the-scenes access to a Marvel prop house and more.
The hub will serve as a housing agent for content that can exclusively be experienced at www.PizzaHut.com/CaptainAmerica. This is the first entertainment from Pizza Hut designed to provide consumers with material to stay engaged while awaiting their order.
"Being able to provide our customers with unique content exclusively through our channels is one of the many exciting ways we are bringing this effort to life," said Jared Drinkwater, Vice President of Marketing, Pizza Hut.
In addition to the digital hub, Pizza Hut will launch a fully integrated marketing campaign for adults, including a new television spot featuring Captain America: Civil War footage, two new Captain America: Civil War-themed boxes – one highlighting Captain America, the other featuring Iron Man – and more.
Additionally, Pizza Hut will launch a marketing campaign including a new TV spot, themed pizza boxes and more.