Chef Sanjeev Kapoor launches premium houseware range with Shoppers Stop

Betting upon the festive season, India's most celebrated Chef Sanjeev Kapoor has launched premium range of house-ware products to Indian households.
L-R---Mr.-Vikram-Chitnis,-(Customer-Care-Associate-&-Business-Head,-Home-Division,-Shoppers-Stop-Ltd.),-Chef-Sanjeev-Kapoor-and-Mr.-Vishal-Sinha,-Business-Head,-SK-Brands-Pvt.-Ltd.-at-the-launch-at-Homestop

Betting upon the festive season, India’s most celebrated Chef Sanjeev Kapoor has launched premium range of house-ware products to Indian households. Under the brand SanjeevKapoor, the range of house-ware products will be made available at select stores of Homestop across the country.

Commenting on the retail launch, Chef Sanjeev Kapoor says, “We are extremely proud to have launched the premium range of house-ware products at HomeStop, which is a leading specialty retailer in the house-ware segment. With the modern day consumer looking to enhance their dining experience, this is the perfect season to wow their friends and family with world class products that are made of the best quality materials. I have had the opportunity to witness not only the changing food preferences of the Indian consumer, but also their changing preferences with regards to house-ware products. Keeping this in mind, we have weaved in the lifestyle and fashion elements in our newly introduced Home Fashion Product Range, which include colour coordinated Kitchen and Table Linen that will definitely appeal to every Indian household.

Our premium range of Cutlery products brings a wide range of product options that are not only aesthetically appealing but also food safe as high quality of materials are used to manufacture these.Consumers will have an opportunity to add bling to their dining experience this Diwali, with the newly introduced high-end premium range of Gold and Silver plated Cutlery, launched under the brand ‘Sanjeev Kapoor Signature’.

Some of the products that will be made available at HomeStop include Kitchen and Table Linen products like Mittens, Pot Holders, Kitchen Aprons, Place Mats, Kitchen Towels, Napkins and Table Runners. These products are manufactured using 100% cotton fabric. The product range varies from modern contemporary patterns to plain and elegant styles, which makes it classic and timeless.

Commenting on the retail launch, Vikram Chitnis, (Customer Care Associate & Business Head, Home Division, Shoppers Stop Ltd.), said “SanjeevKapoor’s merchandise is the perfect addition to our existing portfolio of premium brands in the home segment. HomeStop is the ideal one-stop destination for customers who are looking to transform their houses into their dream homes.”

Vishal Sinha, Business Head, SK Brands Pvt Ltd, elaborated on their product philosophy saying“Our focus is to bring-in products that will add the lifestyle experiential quotient to the house-ware and kitchenware segment as there is an evolving trend for products, which are aesthetically suited to modern settings. The Sanjeev Kapoor range of products is at par with the global standards and redefines the experience from pre-cooking, cooking to table arrangement and dining.

Adding to it, Rajiv Merchant, Co-Founder & MD, Tangerine (Authorized Licensee: Brand SanjeevKapoor) commented, “We are excited to work with the SK brand and aim to provide customers with a complete experience in kitchen and table products at one place, under one brand. The interesting and classy pieces will certainly raise the standard of cooking in every house and create an organized look in the kitchen and dining space.”

Considered as an authority in the culinary world, Chef SanjeevKapoor foresees a huge opportunity within this segment. Going forward, the brand aims to bring increased knowledge about the need for quality house-ware products amongst Indian consumers as well as highlight the health element within the same. The brand SanjeevKapoor is committed to improvise and transform the entire Kitchen and Dining experience of modern-day consumers by developing quality products that are trendy, aesthetically suited to modern settings, functionally more effective and safe.

The next new product category to be launched under the brand SanjeevKapoor, is an exclusive range of Fine Bone China tableware. This range is based on evolving colour trends and the products are carefully handcrafted in Jaipur, Rajasthan by the skilled artisans. This range is developed in collaboration with a leading Fine Bone China manufacturer i.e. Clay Craft (India) Pvt. Ltd. (authorized Licensee for SanjeevKapoor’s Fine Bone China range).

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