Cond Nast morphs Vogue into furniture

Cond Nast's partnership with Dorya is the first partnership to kick-off the Vogue Living lifestyle brand.
Vogue

Condé Nast, the premier media company renowned for its affluent portfolio of the most iconic titles: Vogue, GQ, The New Yorker, Condé Nast Traveler etc. has partnered with Dorya, a furniture designer and manufacturer, to create a Vogue Living furniture line.

The 30-piece Vogue Living collection will be based on the fashion magazine’s aesthetic. The collection will include statement pieces and upholstered products for residential and commercial use in bedrooms, living and dining rooms.

“The launch of Vogue Living allows the Vogue brand to extend its fashion authority and style expertise into the home,” expalined Cathy Glosser, Senior Vice President, licensing, Condé Nast. “The collection will bring the pages of the magazine to life–taking inspiration from fashion to identify new interior design trends while also adding the Vogue touch to classic interior design.”

Condé Nast’s partnership with Dorya is the first partnership to kick-off the Vogue Living lifestyle brand.

“This Vogue Living partnership gives us a unique opportunity to tap into a vast array of design understanding,” says F. Doruk Yorgancioglu, president and chief executive officer, Dorya. “Coupled with Dorya’s vision and expertise, we will create an amalgam of style that is non-existent in furniture.

The new collection will debut to the trade industry later this year.

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