David Beckham to launch grooming line with Biotherm Homme

The multiyear partnership was put together by the L'Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.
Biotherm Homme and David Beckham

Post conquering the world of football, fashion and even the whisky industry, now David Beckham has turned his attention to beauty. The 41-year-old is making his debut into the skincare industry with his first grooming line with French brand Biotherm Homme.

The multiyear partnership was put together by the L’Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.

Beckham has also been named the global ambassador for the company, and will be the face for the brand’s campaign of its gel moisturiser Aquapower, which will hit shelves in 2017.

“I’m excited to be working with Biotherm Homme,” said Beckham.

“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.”

The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men's skincare category and reinforce our brand's leadership," added: David Fridlevski, Biotherm's General Manager.

"It's the first time a male celebrity of this stature has developed a skincare collection. We're proud to be David Beckham's partner of choice to develop his vision of skincare, and we're delighted to welcome him as a new brand ambassador," Fridlevski added.

David is not the only member of the Beckham clan to be making waves in the world of beauty. His wife and fashion designer Victoria Beckham caused a frenzy amongst her fans earlier this year when she revealed that she is launching a make-up collection

The style icon has teamed up with cosmetics giant Estée Lauder to create a limited edition range set to launch in autumn, sharing the exciting news with her Instagram followers.

 
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