Betting big on Star Wars: The Force Awakens, Disney is exploring almost every opportunity to extend the license for this well-known franchise, with pet category being the latest one.
In a recent announcement, Disney has partnered with Petco - the US based Pet retailer for Star wars inspired pet range. Pet supplier Petco has released its latest range of bedding and accessories for pets, which all boast a Star Wars theme. Products from the Star Wars Pet Fans Collection include a Darth Vader Dog Hat, a Chewbacca Treat Jar, Chewbacca Socks and a Clone Trooper Commander Stick.
"Response to the highly anticipated Star Wars Pet Fans Collection has been exceptional," said Rebecca Frechette, senior VP for merchandising for Petco.