Endemol Shine to launch Masterchef inspired Kitchenware

Wicked Cool Toys will debut a line of cooking products meant for kids, while Unibrands will launch a line of Masterchef branded BBQ grilling sets and accessories.
Masterchef

In a licensing agreement, Endemol Shine, producers of ‘Masterchef’ and ‘Masterchef Junior,’ has joined hands with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the popular FOX franchise. Brand Central, the licensing agency for both franchise, brokered the deals.

As per the agreement, Unibrands will launch a line of Masterchef branded BBQ grilling sets and accessories including spatulas, tongs, forks and basting brushes with stainless steel and rubberized grips. Grill lights, grill covers, oven mitts and thermometers will also be a part of this collection.

Further, Wicked Cool Toys will debut a line of cooking products meant for kids. Titled as Masterchef Junior cooking sets, the line will include real cooking tools, plating suggestions and three levels of recipes, spanning from breakfast to burgers, for all skill levels–line cook, sous chef and master chef.

“We are so excited to partner with Wicked Cool Toys and Unibrands to extend the ‘Masterchef’ and ‘Masterchef Junior’ brands, and bring innovative and inspiring products into our consumers’ kitchens and their backyards,” says Tamaya Petteway, Senior Vice President, Brand And Licensing Partnerships, Endemol Shine.

Both product lines will be showcased at the International Home + Housewares Show in Chicago, Ill. this weekend. Additionally, the most recent “Masterchef Junior” winner Addison Osta, 9, will be a featured presenter in the official Cooking Theater on Sunday at 10a.m.

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