Disney Consumer Products has announced a partnership for a new line of furniture and home décor with Vertically integrated furniture retailer Ethan Allen. The licensing agreement will fuse Disney’s sense of magic and Ethan Allen’s reputation for quality for a line of goods that is whimsical, sophisticated, fun and unique.
Commenting on this, Farooq Kathwari, Chairman, President and CEO of Ethan Allen said, “We are delighted to work with Disney – this initiative has been a great team effort from day one. We can’t give away too much right now, but expect to see clever nods to Disney icons in exclusive fabrics, furniture, and home accents – and plenty of surprises, too.”
Ethan Allen’s in-house design team is busy developing a line of Disney-inspired furniture and home décor that’s designed to appeal to the entire family. The furniture giant is planning a customer experience that blends technology, tradition, and imagination in a way that's made for today's digitally savvy parents and kids.
The new collection will be supported by a strong, immersive digital presence.
In words of Leslie Ferraro, co-chair of Disney Consumer Products and Interactive Media, and president of Disney Consumer Products, “With the new line of Disney-inspired Ethan Allen products, families can bring Disney’s beloved characters and stories to life in unique ways throughout their homes.
Disney Consumer Products is the business segment of The Walt Disney Co., which aims to deliver innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art related to the entertainment giant’s decades-long experience in film, animation and theme parks.