French Lifestyle brand MARIE CLAIRE forays Indian Market

The Prt Collection will be showcasing the vivacious ensemble exclusively created by Marie Claire design team for India.
Marie Claire Prêt Collection

Marie Claire, the internationally recognized premium French fashion brand driven from women’s magazine has finally steps into the Indian market this year. With aid of its Indian representative Bradford License India, the Global lifestyle brand will soon be launching its first Prêt collection aimed at the 20 to 40 year women.

The exclusive launch of the Prêt Collection of Marie Claire is slated for 22nd June 2016 in New Delhi. Marie Claire and its exclusive Indian partner have big plans for India markets since it feels that today’s Indian women embodies all that a Marie Claire women is.

This Prêt Collection will be showcasing the vivacious ensemble exclusively created by Marie Claire design team for India. The unique and desirable Marie Claire is designed for women around the world seeking a certain ‘je ne sais quoi’ that will style their life, all their life.

Stephanie Ertzbischoff, Brand Licensing Director, Marie Claire says “Indian Women are smart and full of life which matches the brand’s identity and thus, we see Marie Claire has a great opportunity to grow in India. We look forward to achieve a good market share in India and achieve the revenue of in excess of INR 3 billion in next 5 years.”

Marie Claire will cater to Prêt (ready to wear) women category initially which would include short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses etc. The price point would start from INR 999/- to 9,999/- targeting women between the age group of 20 to 40 years.

Amiteshwar Grover, Director, Epic Brands Pvt. Ltd. says “We are happy to tie up with Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”

The brand will start to operate with ‘Exclusive Brand Outlet’ and ‘Multi Brand Outlet’ from 2017 onwards and will initially start with tie-ups with only reputed online fashion stores to market their products. By 2020 plans include 20 exclusive stores and 200 multi brand outlets for Marie Claire in India.

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