Mumbai: Mobile gaming company Games2win has announced a licensing deal with Yash Raj Films Licensing to develop casual gaming domain under YRFL.
Games2win will create a set of 5 games based on YRF's Bollywood content. The first game under this non-exclusive licensing agreement is called 'Movie Mania – Spot Differences' which is based on YRF’s timeless mega hit Dilwale Dulhania Le Jayenge (DDLJ).
The second game is based on YRF’s next release Detective Byomkesh Bakshy.
'YRF's movies are immortal, loved and celebrated worldwide. As global leaders in gaming, we want to marry their content with our game expertise and create exciting casual games that everyone will love to play,' said Alok Kejriwal – CEO and Co-Founder of Games2win.
G2W will create games will be based on new and old YRF films.
'We are in the process of building a gaming portfolio for YRF Intellectual Property (IP). We look to produce appealing games that complement our films and not only a promotional tool. We are thrilled at having the opportunity to develop appealing and challenging games with G2W that are based on award-winning YRF titles,' said Rohit Sobti, VP – Licensing and Merchandising at YRFL.
'The genres of games that are in development are Match Three, Spot the Difference and Quiz games. The intent of these casual games we develop with G2W is to provide fans of YRF an entertaining experience that extends the enjoyment they receive from our movie.'
As a business, G2W believes that the future of entertainment is digital engagement, which will be achieved through the combination of popular films and addictive game play.