What started with success of Talking Tom, Temple Run and Angry birds has paved a wonderful strategy for brand others, which is digital licensing (though reverse order).
Of late, Smurfs have galloped onto mobiles, followed by messi riding the Space Scooter. The latest to join bandwagon is Hasbro that has teamed up with Backflip Studios and Space Ape Games to launch a new Transformers game for mobiles
Dubbed Transformers: Earth Wars, the game is available on iOS and Android and has been designed as a base-building combat game.
In the game, players can build a base and defend it with shock towers, laser turrets or missile launchers. Plus, players can also form a team of Transformers, including iconic characters such as Optimus Prime, Bumblebee and Megatron.
Voices from the films will also feature in the game, including Peter Cullen who voiced Optimus Prime and Frank Welker who played Megatron. The game is set to launch on iOS and Android worldwide in spring this year.