Marking its first official outdoor apparel deal, Manchester United has joined hands with Columbia Sportswear. The deal entitles Columbia Sportswear to produce a dual-branded line of outwear gear.
“We look forward to working together to provide our fans with a new way of expressing their support for the club, via our range of branded outdoor apparel,” said Richard Arnold, the Commercial Director and Company Director of Manchester United PLC.
“No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences,” he added.
Columbia will design and create a range of products for activities including hiking, climbing, mountaineering, as well as water and snow activities. The line will be unveiled this fall.
“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products,” Arnold added. Available in over 100 countries, Columbia enjoys an international reach that matches the club’s.
Joe Boyle, Senior vice president of Columbia merchandising and design commented, “We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
Columbia, the flagship brand of Nasdaq listed Columbia Sportswear Company, has been creating innovative outdoor products for enthusiasts since 1938.