Mark Eyers - the kids’ chief content officer at Turner International has been promoted to Senior Vice President of the Asia Pacific division. As the SVP, Eyers will be responsible for strengthening the planning process for Turner’s kids channels in the region — Cartoon Network, Boomerang, Toonami and POGO — and out fresh animation talent from his Hong Kong base.
Additionally, the decade-plus Turners kids veteran will now be tasked to identify opportunities to develop and distribute hit properties and franchises across Turner’s TV, web and mobile platforms, and spearhead the development of new channels in Asia Pacific.
Commenting on this development, Turner International Asia Pacific president - Ricky Ow said, “Under Mark’s leadership, Turner’s kids brands have not only dominated the genre but also expanded tremendously across the region. He has spearheaded the growth of our kids brands across multi-platform while also leading numerous international original animation productions, including the award-winning Monster Beach and recent series Exchange Student Zero.”
“His promotion is a timely acknowledgement of his contribution to the importance of the kids brands to Turner’s business in this region and the confidence we have in him to further build upon it,” Ow further added.
Eyers joined Turner International Asia Pacific’s creative services team in 2004 and previously worked as vice president of kids content. Under his watch, Cartoon Network has become the number one international kids pay-TV channel in the region, according to Nielsen, and new original international productions including Monster Beach and Exchange Student Zero have experienced successful growth.
Prior to joining Turner International Asia Pacific, Eyers was VP of kids content, where he tasked with integrating the original production and development unit for all Turner kids brands within the programming division.