Mattel finally eradicates stereotyping of Barbie

The new Fashionistas doll line will include four body types (original, curvy, tall and petite), seven skin tones, 22 eye colors, 24 hairstyles and a multitude of fashions and accessories.
Mattel finally eradicates stereotyping of Barbie

Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line. The toy giant has added three new body types and a variety of new skin tones, hairstyles and outfits.

The new Fashionistas doll line will include four body types (original, curvy, tall and petite), seven skin tones, 22 eye colors, 24 hairstyles and a multitude of fashions and accessories.

The news comes ahead of New York Toy Fair, which will take place Feb. 13-16, where Mattel is likely to showcase the new collection. The new additions are a continuation of Barbie’s 2015 expansions in which the brand added 23 dolls with new skin tones, hair colors and a flat foot.

Commenting on the new range, Evelyn Mazzocco, senior vice president and global general manager, Barbie said, “Barbie has always given girls choice–from her 180 careers, to inspirational roles, to her countless fashions and accessories.”

She further added, “We are excited to literally be changing the face of the brand–these new dolls represent a line that is more reflective of the world girls see around them–the variety in body type, skin tones and style allows girls to find a doll that speaks to them.”

The new dolls can be viewed on Barbie.com and the collection will be available this spring at major toy retailers worldwide.

“For more than 55 years, Barbie has been a global, cultural icon and a source of inspiration and imagination to millions of girls around the world,” said Richard Dickson, president and chief operating officer, Mattel.

“Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world,” he added.

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