After being a proud gaming partner to games based on Chhota Bheem and Zeptolab's Cut the Rope, Nazara Games will be publishing games based on Amar Chitra Katha and Tinkle's extensive roster of well-known characters.
Speaking on gaming business, Manas Mohan, CEO - Publishing, ACK Media said, "We would like to see gaming revenues contribute anything between five and 10 per cent of our total revenues in two years from now."
"Gaming will give us a certain margin to invest more into customer contact programmes and grow our brands," he further added.
He stated that the first game would be out in the next six months. Right now, it's unclear if Nazara would be developing games for ACK in-house or outsource them to a third-party developer. Also unknown at this point of time is what genre would be tacked on to these IPs.
At the moment, Nazara's Chhota Bheem games are being made by Maskgun developer June Software. ACK has been a part of video 2009 its games were developed by Synqua, some of which appear inspired by classics like Prince of Persia.
With both Suppandi and Chhota Bheem's interactive avatars being helmed by the same company, it will be an interesting test of the depth of the casual gaming space that's seen very little change in consumption over the past couple of years despite attempts to turn the tide.