Post signing the founder of Being Human foundation, Salman Khan as brand ambassador, PN Gadgil Jewellers has inked licensing agreement to launch a range of silver jewellery under the brand ‘Being Human.’
Named after the NGO, the jewellery range will cater to the mass market and is expected to hit the market in April.
The Pune-based jeweller is also piloting an idea to set-up an exclusive boutiques in various hotels for retailing a line of high-on-design jewellery designed by Bollywood diva Madhuri Dixit who is also a brand ambassador. The first of these boutiques will be launched at the JW Marriott in the city in February, Saurabh Gadgil, CMD, PNG Jewellers said.
In another tie-up, the Pune-based jeweller has tied-up with fashion guru Tarun Tahiliani to manufacture a new collection of designer jewellery fashioned from silver, pearl and coloured stones. It is aimed at people who travel for weddings and do not wish to carry high value jewellery.
The range that is priced between Rs. 25,000 to Rs. 2 lakh, will be retailed under PNG’s Silvostyle line of stores, Tahiliani’s seven boutiques across India as well as through various jewellery chains stores.
“The demand from silver from industries like auto and photography has declined, while the demand for use in nuclear physics from China has also come down drastically” he said. This is why silver prices will now mirror gold, he felt.
A few months ago, PNG Jewellers launched its Silvostyle brand for silver jewellery items that would have an MRP and not be linked to the price of silver.