In a licensing agreement mediated by CPLG, PUMA has joined hands with Sesame Workshop to launch a kid’s collection of Sesame Street footwear and apparel.
The collection includes footwear styles from the PUMA archive in mini versions, available for boys and girls from one to 12 years. The PUMA Suede model comes in four renditions that feature Elmo, Cookie Monster, Oscar the Grouch and Bert and Ernie.
The Basket Classic model has been transformed into a furry style for kids, and the Puma Running classic and ST Runner will feature oggly eyes and smiles.
The Sesame Street infant bootie caters for babies from three months to one year.
The apparel collection includes tees, sweat pants, sweat jackets, crew sweats, bermudas and leggings. Accessories include backpacks, play sacks and water bottles, all with designs featuring characters from “Sesame Street.”
The PUMA x Sesame Street collection is available now in PUMA stores, on PUMA.com, and select kid’s stores globally and another collection is planned for autumn/winter this year.