Puma joins forces with RiRi for clothing line

Titled as the Fenty Puma by Rihanna Collection, the range flaunts apparel, footwear and accessories for men and women.
Fenty Puma by Rihanna Collection

Together with Puma, Singer Rihanna has launched her fashion range at New York Fashion Week. The range also marks the first collection by the singer since she was made creative director and global ambassador for the German sportswear company in December 2014.

Titled as the Fenty Puma by Rihanna Collection, the range flaunts apparel, footwear and accessories for men and women.

Also imbibing the persona of RiRi, the Puma by Rihanna Accessories collection includes caps, headwear, chokers, sweatbands and bags.

In words of Rihanna, brand ambassador and creative director at Puma, “This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma.”

“I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way. I'm looking forward to sharing the collection with the fashion community and fans.”

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