SmileyWorld has teamed up with Blueprint Collections to create a range of emoticon-based products.
As part of the deal, the range will boast SmileyWorld’s range of emoticons and express the company’s ethos to ‘express yourself’. The new Blueprint range will feature products such as stationery accessories, notebooks, journals, bags and gift items.
The release date of Blueprint’s SmileyWorld-branded products has not been announced yet.
Evergreen and unique, Smiley has influenced musical generations, social movements and the pursuits of happiness for over 4 decades. The brand is the most recognisable icon in the world, transcending visual perception to remind us just how powerful a smile can be. Incorporating SmileyWorld’s brand ethos to ‘EXPRESS YOURSELF’ the range of Smiley products will showcase SmileyWorld’s incredible selection of emoticons that deliver bold, emotive and engaging products.
Blueprint Collection is a leading supplier of innovative licensed stationery, bags and accessories to UK and European retailers. Blueprint Collections already works with a number of retailers across the UK, including WHSmith and Waterstones, as well as Topshop, Debenhams, Selfridges and Claires.
Smiley brand has been aggressively marking its footprints in India and has signed licensing agreements with Archies and SSIPL.