The official apparel licensing rights of English premiership football club Arsenal in India has been bagged by BSE-listed Suditi Industries Ltd for an undisclosed amount.
The deal with the London-based top club is the company's third one in the space of sports apparel after FIFA and Real Madrid CF, said a media release.
One of the most successful clubs in English football, Arsenal has won 13 First Division and Premier League titles and a joint record 11 FA Cups and also has one of the highest incomes and largest fan-bases in the world.
The club was named the fifth most valuable association football club in the world, valued at pound sterling 1.3 billion in 2014, the deal added.
As part of the deal Riot, the company's fashion brand, would introduce a wide range of products across categories like T-shirts, sweatshirts, shorts, boxers, polos and track pants, available in trendy colours for men, the release added.