Extending MTV from broadcast and digital space to an always on-ground experience, Viacom18 Consumer Products - the consumer products arm of Viacom18 is all set to launch the first ever café - FLYP@MTV in association with Funbars Hospitality Pvt. Ltd. Funbar - a master licensee will conceptualize, develop, execute and operate urban hospitality experience with MTV café.
FLYP@MTV will make its debut globally by opening in New Delhi in the month of December. Further, Viacom18 Consumer Products and Funbars Hospitality Pvt. Ltd. plan to open 10 more cafes in the next five years beginning with Mumbai and Bangalore.
The café will provide patrons the opportunity to interact with it through touch points at the café, specially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. A unique facet of the café is its nature of being an exclusive place to work during the day and transforming into a place to chill in the evening and a play zone at night.
The café is consistent with MTV’s DNA of being fun, irreverent and entertaining. There is something for everyone at this one of its kind new MTV hangout.
Speaking on exploring this space Sudhanshu Vats, Group CEO, Viacom18 says, “The launch of FLYP@MTV is a move that further strengthens Viacom18’s bouquet of varied offerings - making us truly unique. Thus for us, FLYP@MTV is about creating an interactive and engaging atmosphere wherein youngsters can interact to work, socialize and party together. The café will continue to set and fuel trends, just the way MTV does, therefore creating a gateway to new experiences for our young consumers.”
Announcing the launch of the brand Saugato Bhowmik, Senior Vice-President, Consumer Products, Viacom 18 Media Pvt. Ltd. said, “FLYP@MTV is the beginning of a brand new chapter in the journey of MTV consumer products and we have found the perfect partners in Funbars Hospitality Pvt. Ltd. to create this experience and make it come alive.”
Viraj Lamba, Head of Business Division & Co-Promoter, Funbars Hospitality Pvt. Ltd. adds, “Tapping into the pulsating, dynamic and fresh youth culture, FLYP@MTV is designed to bring together the vibrant potential of young India. Each element in the café gets its inspiration from various themes associated with MTV.”