India’s flamboyant left handed batsman, Yuvraj Singh, who has given many nightmares to some of the ace international bowlers, has step-up to unearth the unexplored imperatives of the fashion retailing business. India’s ace cricketer has now made his debut in clothing segment by launching its apparel brand called ‘YouWeCan’ (YWC).
The brand was unveiled in a start studded event in Mumbai with Bollywood celebrities and international cricketers flaunting the work of brand’s designers Shantanu and Nikhil on the ramp. Report says, Yuvraj is expecting his new brand to be valued at Rs 100 crore in the next three years.
While addressing the media during the event, Yuvraj Singh said that when the YouWeCan NGO started in 2012, it was tough to collect funds. It needed something big to streamline revenues. Now, a person can buy apparel from YWC and they’ve automatically contributed to the NGO while wearing a premium piece of clothing.
To back Yuvi’s venture, celebrities such as Amitabh Bachchan, Kajol, Deepika Padukone, Chris Gayle, Virender Sehwag and many more attended the event.