POPxo, India’s largest online community for millennial women designed to blend content and commerce, has partnered with PopSockets, a global leader in the mobile accessory space, to launch an exclusive range of PopGrips, an expandable, collapsible grip and stand for your phone.
The PopGrip collection has been designed keeping in mind the modern millennial women who are fearless, fun and loves to experiment with their style. From 90s characters like the Powerpuff Girls to popular catch phrases that every girl would love, this collection has it all. The collection starts from Rs 695 onwards and is available on POPxo Shop.
Priyanka Gill, Founder & CEO, Luxeva Ltd, said, “Both POPxo and PopSockets are young and dynamic brands offering lifestyle products enabling the millennial audience to express themselves. The data-driven female-focused designs carried onto the original PopGrips make for fun fashion accessories apart from being high on utility. The collaboration reinforces our commitment to offering quality well-designed products and the launch further strengthens our narrative of integrating content with commerce.”
Siddharth Gadodia, CEO at Upbeat Retail, stated, “We are very excited to announce this partnership with PopXO, we felt that both brands have a very similar approach towards a young and modern millennial audience, and this tie-up would bring out designs that resonate very well with them.”
PopSockets exists to change the world for the better with innovative, magical products and community empowered activism. Products include the PopGrip, PopTop, PopWallet, PopThirst and PopMirror, all designed to increase the functionality of devices use daily. PopSockets has sold more than 160 million grips globally and has become a staple on phones around the world.
Launched in 2015, POPxo is India’s largest online community for millennial women to read, watch, shop and hangout. From content to its own private label brand, POPxo is designed to blend content and commerce. POPxo’s articles, video and social media content in six languages, including English, Hindi, Marathi, Bangla, Tamil and Telugu, draws more than 42 million users every month who spend over 3 million hours across all its platforms.