Puma has collaborated with British designer Tabitha Simmons for an apparel and footwear collection.
The new collection features reimaginations of the Puma Cell Stellar and Ralph Sampson. Most of this collection has been decorated with Simmons’ signature floral patterns.
Adam Petrick, Global Director Brand and Marketing, Puma, said, “We’re excited to introduce our partnership with Tabitha Simmons, an incredible creative with an extremely diverse set of talents. For our first collaboration, we’ve blended Puma’s iconic sport-inspired silhouettes with Tabitha’s well-known custom florals resulting in disruptive new executions with a feminine touch.”
The Puma x Tabitha Simmons collection also offers matching apparel like the reversible full-zip nylon track jacket with batwing sleeves, adjustable drawcord stoppers and practical pockets, and track pants in black decorated with a floral T7 panel on the side.
The collection includes accessories such as the shiny backpack with a custom-made all-over print, a padded laptop pocket, a mesh pocket on the front, and utility-inspired webbing details along with a waist bag with floral prints, a frontal mesh pocket, chunky zippers with detachable keyring puller and webbing details.
Tabitha Simmons stated, “I’m thrilled to have the opportunity to partner with such an iconic brand like Puma for my first venture into the sportswear and athleisure market. Together, we married Puma’s sporty aesthetic with my signature, feminine florals to create a collection of shoes, bags and a stylish tracksuit for all women on the go.”