{D2C 100} San Frissco: Not Mere Shoes, But Statement Pieces
{D2C 100} San Frissco: Not Mere Shoes, But Statement Pieces

San Frissco manufactures all kinds of men’s footwear for the domestic market as well as some parts of the Middle East and some selected parts of Europe. The brand has been catering to the footwear needs of Indian men offering them premium quality and craftsmanship for over a decade.

The brand provides a combination of ancient and modern design techniques with the best raw materials as a testimony to India’s rich shoemaking tradition.

“We pride ourselves on our incisive and in-depth research and an unquenchable thirst to constantly innovate and evolve in tune with the men who wear our shoes. Our ever-growing base of loyal clientele is a result of our dedication to this craft. San Frissco shoes are not mere shoes, they’re statement pieces, designed to transcend the test of time and trends,” said Kuldeep Singh, Founder, San Frissco.

Beginning operations in 2010, the footwear brand simply catered to the middle-aged men of India with simple classic footwear. Today, its target customer falls between the age group of 20 to 50, covering a major portion of the working population.

Initially started with an investment of about Rs 2 lakh, San Frissco grew in business attracting finance institutions and banks to come in with their funding proposals. Currently standing tall at a turnover of around Rs 32 crore, the brand has witnessed a 30 percent year-on-year growth for the last 2 years and with around 350 employees the brand has a customer base of 20 lakh.

Having already marked its presence in the footwear industry via online and offline platforms, San Frissco is a B2C and D2C brand and has a presence on all leading e-commerce portals. Through these platforms, the brand offers exclusive collections and offers to its customers.

“We have already started analyzing the demand of our consumers and are upgrading our technological tools and software that are necessary to stay afloat and to keep serving our loyal customers a smooth and satisfactory shopping experience,” added Singh.

With an increase in screen time, most individuals are focused on their social media presence, which makes San Frissco founder believe it to be the best time for a growing brand, to create brand awareness, get recognition and capture the market.

Looking forward to going omnichannel, the brand has already begun research to strategize cross-border e-commerce.

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