Funding Galore in the D2C Sector

The boom in the D2C space has not gone unnoticed, for many D2C startups recently raised major funding from the market
Funding Galore in the D2C Sector

Consumer searches for a brand’s official online store have seen a growth up to 80 percent as consumers in the new normal are on the lookout for the authenticity factor since many are giving a skip to the touch-and-feel element of shopping. This further means that the growth of brands that cater directly to consumers referred to as D2C brands has been more remarkable vis-à-vis the brands that rely solely on major e-commerce marketplaces. 

This boom in the D2C space has not gone unnoticed, for many D2C startups which recently raised major funding from the market. Here we are enlisting a few of those D2C startups that recently grabbed headlines for their funding news:-
Join Ventures

The latest to join the list is Join Ventures, which owns as well as operates a number of D2C digital-first brands across different segments like home, fashion, food, etc. The company has raised Series A funding of nearly $10 million from Rajiv Dadlani Group, DSG Consumer Partners, Venture Catalysts, and 9Unicorns. As per the company, the proceeds of the funding would be utilized for expanding dark stores network, enhancing technology as well as logistics and scaling. The brand already has a presence across 25 locations across India and Singapore.

A lifestyle D2C brand that is driven completely by design, DailyObjects, recently raised $2 million in funding from Root Ventures, which is a collective of entrepreneurs. DailyObjects is a contemporary home-grown brand that constantly adapts to the modern needs of consumers, especially millennials. The brand offers a wide range of products such as phone cases, remote cases, drinkware, bags, wallets, and a host of other lifestyle accessories. The company was founded in 2012 and has since then introduced the widest variety of accessories. The design-obsessed brand says that it would use the funding to build a stronger design team along with a flawless customer experience.
Mother Sparsh

The Indian baby and mother care brand, which has registered a promising growth in the D2C space over the past two years, recently raised funding from diversified conglomerate ITC Ltd. The brand founded in 2016 has grown significantly in the premium Ayurvedic personal care segment and is currently eyeing to enter the 100 crore club in FY 23. If reports are to be believed, the company might soon be going for another round of funds this year. Apart from comprising Ayurvedic herbs and natural ingredients, Mother Sparsh product range focuses on healing properties.

GIVA, which is a Bengaluru-based jewelry startup, is another name in the D2C space that has of late been making a lot of right noise. The company recently raised $10 million in a Series A round from A91 Partners and Sixth Sense Venture, among others. Founded nearly three years ago, the brand’s product portfolio includes 18K gold, rose gold, silver as well as oxidized silver jewelry, often decorated with colored stones such as pearl, zircon, etc. The brand has confirmed that it would use the funding to expand its digital presence and develop better products.

READ MORE: Which D2C Brand is Going to be the Next Unicorn in 2022?

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