Why Pure Sense is Betting Big on Food Like Skincare
Why Pure Sense is Betting Big on Food Like Skincare

Pure Sense, a personal care brand that offers a range of Skincare, Mood Elevating Fragrances, and Bath & Body products, believes beauty is deeply rooted in well-being and its mission is to create delightful little luxuries for self-care. 

Keeping this in mind, Pure Sense products are carefully crafted to look, feel and smell amazing, uplifting the user’s mood with every use. With holistic wellbeing at its core, the Pure Sense Skincare range is loaded with care ingredients derived from food sources, making it ‘food like skincare’. The current portfolio has ~70 SKUs.

“We believe, that in the current market there is a gap - where skincare is seen as something functional, as opposed to being an integral part of holistic wellbeing. With Pure Sense’s ‘food-like skincare, we are aiming to bridge that gap and transform the way people perceive skincare,” asserted the Spokesperson of the brand.

“Pure Sense products have no parabens, no sulfates, no carcinogens, are 100 percent cruelty-free, and promise to refrain from giving half-truths or false claims. The packaging is recyclable and Pure Sense is committed to planting a tree for every 20 products sold,” he further added. 

Retail Strategy

Pure Sense is a digitally native brand and its primary strategy is to engage, understand and deliver consumers exactly where they are. Therefore, Pure Sense products are widely available online on key platforms like Amazon, Flipkart, Nykaa, Myntra, Swiggy, Blinkit, and its own website. 

According to the spokesperson, “We have also expanded our presence in select neighborhood beauty stores across key metros in India.”

Offering Innovative Products

Keeping in line with Pure Sense’s ‘food like skincare’ proposition, the brand has launched the Pure Sense Pink Guava Face Scrub, with a unique pink guava pulp-like texture and fragrance. 

“We have extended similar sensorial to the Pure Sense Natural Papaya Face Scrub and will continue to innovate in offering sensorially pleasing, unique textures with strong functional benefits,” he added. 

Future Plans

With the lifestyle changes that the pandemic brought with it, the brand has witnessed an increase in consumers’ focus on holistic well-being. Today, people are actively focusing on self-care and investing both, time and money, in their well-being. 

“And with wellbeing at its core Pure Sense has launched various pre-bundled gift boxes this festive season with ‘self-care’ as the central theme, at highly competitive prices. Customers can also customize and purchase Pure Sense hampers on-the-spot at select offline stores,” he stated.

“Going ahead, we are looking to proliferate in the skincare and fragrances categories in the next few quarters. We are also aiming to continue to be present on more channels online and rapidly expand our presence in offline stores,” he concluded.

Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading