More Than 50 pc Consumers Globally are More Likely to Purchase Products with Sustainability Claims

About 67 percent of Indian consumers are more likely to purchase packaged food with sustainability claims, up 11 points from 2019
More Than 50 pc Consumers Globally are More Likely to Purchase Products with Sustainability Claims

Sustainability considerations now influence the majority of the world’s grocery shoppers, particularly when buying packaged foods such as potato chips and cookies. About 67 percent of Indian consumers are more likely to purchase packaged food with sustainability claims up 11 points from 2019. 

Compared globally, U.S. consumers were also more attuned to sustainability claims: 37 percent indicated they were more likely to purchase packaged food with a sustainability claim, a 6 point increase compared to 2019 results, according to a survey by Cargill. Whereas Brazil and Mexico saw 13 point increases in the purchase impact of sustainability claims between 2019 and 2021.

“Our latest findings clearly demonstrate that messages surrounding sustainability are having an impact on consumers,” said Nese Tagma, Managing Director of Strategy and Innovation, Cargill’s global edible oils business. “Insights like these help guide our consumer-focused approach to innovation, enabling us to partner with customers to co-create new products and solutions that reflect current consumer trends and ingredient preferences.”

In the case of the U.K., 51 percent of consumers now say they place a greater emphasis on sustainability, an 8 point jump in just two years. 

“These insights further affirm our commitment to embed sustainable practices into every aspect of our operations,” said Florian Schattenmann, Chief Technology Officer and Vice President - Innovation and R&D, Cargill. “This includes everything from our sourcing practices to processing facilities, and even extends to new product development, where decisions to commercialize innovations now consider sustainability alongside performance and cost.”

READ MORE: Changing Consumer Trends and Shift Towards Sustainable Products

Cargill also provides sustainable solutions to meet consumer and customer needs for oils, from regenerative agriculture programs for row crop oilseeds to palm oil certified responsibly sourced by the Roundtable on Sustainable Palm Oil (RSPO). 

 

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