The recently launched store of American clothing brand Brooks Brothers at DLF Mall of India captures brand's long standing tradition coupled with a dash of the youthful verve.
Contemplating the rich heritage of brand, the 2,000 sq ft outlet offers a miniscule journey to the luxuriant journey of Brooks Brothers. Christened as ‘Red Fleece by Brooks Brothers’ this outlet offers both classic and contemporary menswear wardrobe solutions, thereby being innovative and modern, yet rooted in the two hundred year history of Brooks Brothers.
Done in brick patterns, the entrance tones down the surroundings, thereby shifting focus to the suave interiors of the outlet. Further, the store design concept has been carved to a much youthful one with cluster of mannequins grouped into stories.
furniture and furnishings in dark tones create an elegant ambience, thus adding much-desired warmth to the outlet. While the wooden shelves highlight the merchandise, they also add richness to the overall look, which is further balanced by usage of several props.
Large scaled photographs highlight the milestones of teh brand, while the vintage fixtures and decoration in bronze tone craft a shopping environment true to teh brand's legacy.
Adding the signature Red Fleece touch, the store has extensively used sports equipment like baseball sticks, badminton rackets, rugby balls etc. to add the young look.