Amazon arrives in India is the new avatar of Amazon in India.
Amazon, Junglee, Bata, e-retail, shopping, a Fortune 500 company and retail giant based in Seattle, has recently marked its entry in the country with the launch of, a new online shopping service enabling customers to find and discover products available in India., powered by the $ 48 billion company, organises product selection from Indian and global brands, and features buying options from online and offline retailers, including, in one convenient place. Offering to be the third largest internet market after US and China, India is surely a land full of opportunities, when it comes to its burgeoning e-commerce industry in the country. According to sources, the e-commerce market in India has more than doubled from a $ 4 bn in 2009 to nearly $ 10 bn in 2011. Nearly $ 350 mn has been poured into 40 Indian e-commerce startups till the end 2011 as compared to $ 43 million in 11 companies in 2009.
The USP undoubtedly gives Indian sellers the opportunity to showcase their selection to customers in India and across the globe. “We want to give Indian sellers and their products global visibility. Indian retailers can take advantage of Amazon Product Ads offered by Amazon Seller Services to advertise their products on and drive targeted traffic to their websites and physical stores. Retailers simply upload their product catalogues, and Amazon will then display their products to customers when they shop for their product or related products. Sellers can take advantage of these services at zero charge,” shared Amit Deshpande, General Manager, Amazon Sellers Services in India.
Wide product range
The site offers customers more than 1.2 crore products and view buying options from hundreds of online and offline retailers, including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and The selection on Junglee includes more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee also features more than 25 product categories, including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, and jewellery.  
Customers can also discover Kindle, the bestselling e-reader in the world.
“We’re excited to add our product selection to and leverage the world class e-commerce technology to help customers in India easily discover our products online,” said Rajeev Gopalakrishnan, Group Managing Director, Bata India Ltd. “We love that makes it so easy for customers to search our complete catalogue as they browse the wide selection of products available on the website.
Additionally, we look forward to getting feedback on our products from customers through reviews on,” he added. 
The response
Within days of its launch, has managed to attract customers, generating considerable interest among shoppers. As the competition in the e-commerce industry spruces up, other players like Flipkart and eBay need to focus and take stock of upcoming trends in this space. According to sources, is driving 74 per cent of its traffic from Amazon sites (global), and nearly 70 per cent of the traffic goes back to Amazon sites from Junglee.
“We are delighted to participate as a retailer on This will help us secure additional qualified visitors to our site and increase brand visibility,” said Narasimha Jayakumar, COO (Ecommerce) of HomeShop18. “ has high-quality product detail pages that complement our own website, customer reviews and targeted audience, thus enhancing our customer conversion rates.”
“’s launch in India will be of immense benefit to Indian brands and retailers,” commented Mehul Choksi, CMD of Gitanjali Group. “By offering Gitanjali’s jewellery brands on and taking advantage of Amazon Product Ads, we are boosting our visibility, widening our target audience and offering our customers a high quality of service. We look forward to a long association with Amazon.”
The junglee way
Despande interestingly shared that listing on Junglee gives even established online retailers a new channel for growth and also allows them to quickly reach customers in India and around the world. “At the same time, we will see small and medium-sized retail businesses taking their very first steps online, using Junglee to compete against retailers of any size in their hometown and around the world. Many of these smaller businesses want low or no barriers to selling online,” opined Deshpande.
Given that incomes and consumer demands of the 1.2 billion people country is climbing the ladder, supported by a steadily ballooning middle class, India's e-commerce business is set to boom in the times to come. This is just the beginning.
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