An Innovative Design for an Immersive Entertainment Experience

The design of sports-centric entertainment centre, Smaaash, is done keeping in mind the energetic customer out playing: robust, hard wearing, often stylish and judicious.
Smaaash

The design of sports-centric entertainment centre, Smaaash, is done keeping in mind the energetic customer out playing: robust, hard wearing, often stylish and judicious.
Amidst the busy abode of soon-to-become corporate honchos in DLF Cyber City in Gurgaon lies a pitch. The pitch, covered on four sides with thick safety net and a rather intimidating screen at the bowling end, spells pain, glory and everything Cricket. Welcome to Smaaash, a one-of-its-kind concept in India.


Beyond the net, mannequins of two talented sporting figures loom large: Sachin Tendulkar taking the left and Christiano Ronaldo the right of the entry gates. Entering Smaaash is in itself like walking through the crowds and onto your pitch. Spread over 25,000 sq. ft., the twilight-lit venue draws about 3,500-4,000 people everyday, with the number even rising to 5,000 on weekends.


The flooring, lighting and design of the venue are highly ambience-oriented, and vary according to the games or activities they represent. The arcade games’ portion is low on artificial lighting whereas the Oculus Rift video games, the virtual reality headset for 3D gaming experience, are high on colourful florescent LED lights to give customers a truly immersive virtual reality surrounding. The cobalt blue flooring across the arcade game section is done up in cork, ensuring a firm grip of customers while playing.


There most famous section in the Smaaash parlour is a one-of-its-kind 360 degree cricket simulator. It is aptly lit, with a wide screen down the pitch as the toe crushers of your favourite bowlers await your batting talent. The Cricket lanes are carpeted and are surrounded by nets from all three sides, and a full HD display down the pitch, showing the running up of your favourite bowler. The customers can have their friends and family wait in the lounge behind the batsman’s back, watch your game or sip on to some drinks.


The bowling alley is UV-lit and offers a surreal, almost-perfect background for rounds of bowling. The sports bar, Uncorked, offers a low light ambience for people coming in to have chilled mock tail or other alcoholic beverages. Again, the flooring is carpeted and ceilings are imaginatively lit, either by wall lights mounted on pillars or fashionable tiny LEDs. Overall, the design of the place is quite imaginative, keeping in the mind the customers’ interaction with the space– focused on activity. It’s robust, judiciously used space and ambience is testimony to the fact that through the design the owners want to culminate partying and playing.

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