Le Creuset, one of the leading cookware brands across the globe has launched their fourth stand-alone store at Infiniti Mall in Mumbai which is nothing less than a vivacious blend of colours.
Established in 1925, Le Creuset has been making world-class cookware and is renowned for innovative, durable and attractive cookware. The brand is known for its premium quality ranges of enameled cast iron cookware, multi-ply stainless steel, toughened non-stick, and stoneware along with its outstanding range of wine accessories.
Spread over 585 sq. feet this flagship store uses the new design ethos that has been launched so successfully in Le Creuset stores in other established international markets this year – with the emphasis clearly on product ranges, available color options, and best in class merchandising.
The store design has been kept minimal with use of white all over the shelves, in order to highlight the products that are done is very eye-catchy colours.
While coloured products have been balanced with white background, red walls add the much needed zing as cast iron is quite a cold metal to be showcased.
Commenting on the store design, Ankur Damani, Commercial Manager – India quotes “Our objective is to ensure that our consumers in India understand that Le Creuset is all about color, coherence and is most importantly very versatile for cooking different cuisines, including Indian food, while retaining the nutritious qualities of the food, and is relevant to their lifestyle.”