Decoding the elements of Chumbak Store
Decoding the elements of Chumbak Store

Chumbak – the design led lifestyle company has been a plush synonym for the quirky designs, vibrant accessories and souvenirs. When the products are so vibrant, how can the store lag behind. Doing away with the quintessential fittings and fixtures done in moderate color contrast, Chumbak has always aimed at narrating stories through its retail outlets and its latest store at DLF Mall of India is not an exception.

Spread across 1,500 sq ft, the kitschy store is located at one of the premium locations on first floor (facing the atrium). The store has been designed by 4dimensions that has also designed stores for People, Scullers, Turtle, abof, Burgoyne, AND among others.

“Every time we open a new store, we pay attention to the smallest details in the look and feel of the space so that our customers find the same experience in all the stores across India. We love to make our customers happy and the stores are additions to our efforts in doing so,” said Vivek Prabhakar, Co-Founder of the brand.

The store brings to life the vibrancy and cheer associated with Chumbak with eclectic premium units. Daylight lighting is used all over the store to make it as bright as possible. No dark corners will be found and focus lights have been used to highlight a variety of products and general lighting has been considered to enhance browsing inside the store.

 

Commenting on the brand requirements, 4dimensions revealed, “We were asked to create a store that is memorable, contemporary and allows the brand to house an array of products. We aimed at elements that could leave the customers enthralled and encourage browsing. The idea was to ensure that the store resonated a happy feeling associated with the brand.”

 

The flooring has been customised to create zones in the store based on the merchandise. The fixtures are simple and effective following an open and modular design for various products to display a flexible story.

“While we do have a loyal group of customers who regularly visit the store and are brand advocates, first time customers are drawn towards the design of the store and because of the Chumbak experience,” adds Prabhakar.

 

Everything in the store has been customised to add an interesting twist to the classic lifestyle store with bright colour paints that add to the Chumbak flavour which have helped in creating the vibrancy.

 

 
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How Lotus Electronics is Pioneering Hyper-Local Electronics Retail in Central India
How Lotus Electronics is Pioneering Hyper-Local Electronics Retail in Central India
 

The electronics retail industry in India is a fast growing sector, and Lotus Electronics has emerged as a beacon of innovation and customer-centric excellence in Central India. The brand, with its 20 stores spread across key cities in Central India – Indore, Bhopal, Raipur, Jabalpur, Bilaspur, Ujjain and Raipur, and a robust online presence, holds the title of the largest electronics retail store chain in the region.

Gaurav Pahwa, Director, Lotus Electronics shared his insights with Indian Retailer about the brand's journey, strategies, and expansion plans.

According to him, the success was attributed to a wide range of electronics from both national and international brands, all offered at highly competitive rates. This commitment has solidified Lotus Electronics' position as the largest one-stop omnichannel store for consumer electronics, IT products, mobiles, and home appliances.

The brand prides itself on offering an extensive array of world-renowned brands, including Apple, Sony, Samsung, Haier, Bose, JBL, and many more, all under one roof. “It is a three families’ business, a partnership business to be precise, which got we began in 2000. The average showroom area spans 10,000 – 15,000 sq ft, and today we cover more than 2,50,000 sq ft of display area across Central India. This vast offline presence is complemented by strategically located warehouses in the eight cities,” elaborated Gaurav.

Gaurav Pahwa, Director, Lotus Electronics

Consumer-Centric Philosophy: The 6Cs

It is the brand’s 6C philosophy for customers – comfort, convenience, choice, competitive rates, care and commitment – that makes it stand out from the other retailers. With a dedicated staff strength of 600+ members and over 200 company demonstrators, Lotus Electronics ensures a customer-centric approach that makes the shopping experience truly memorable. This philosophy extends seamlessly to the online portal.

Founded in 2000, Lotus Electronics has been a game-changer in the electronics and home appliances market. Pioneering the concept of offering a variety of electronic brands and products under one roof, the brand has evolved beyond being just an electronics showroom. It focuses on the entire experience of electronics shopping, embodying innovation and consumer satisfaction.

Gaurav revealed that the brand, with a turnover of Rs 650 crore, has targeted Rs 750 crore by this March. According to him, the significance of technology in retail expansion, particularly in adapting to changing consumer preferences, was what made them succeed.

Future Endeavors: Hyper-Local Expansion

Looking ahead, Gaurav envisions Lotus Electronics as a hyper-local store, focusing on both physical and online presence. The brand aims to strike a balance between the immersive experience offered in offline stores and the convenience of online shopping. While expanding into new markets, the brand remains committed to being number one in every geography that it operates in. “One of our major focus is that whenever we go to a newer market, we adapt to its flavor immediately. Starting from the communication, which happens in local language. The team that heads the store on ground and the managerial level, can all speak the language flawlessly,” he said.  

To grow exponentially, Gaurav is actively exploring innovations such as using tablets for product demonstrations, ensuring that consumers can make informed decisions right at the store. The brand is gearing up to open five new stores in a new state. The details will be revealed soon. Stay tuned for more.

 

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