Delhi: Farmers to sell directly in new mall
Delhi: Farmers to sell directly in new mall
New Delhi: A shopping mall -- where farmers will be allowed to directly sell their produce -- was unveiled on Wednesday in the Pusa campus region of the national capital.
 
The 'Pusa Farmers Mall' set up by the Indian Agricultural Research Institute (IARI) aims to facilitate a marketing platform to farmers for selling their produce directly and increase income of growers.
 
Processed food items like atta, roasted soya, soya tofu, pickles, and packed fresh vegetables and fruits will be sold at the three storey mall, said IARI Director HS Gupta. 
 
Farmers will be allocated stores on a weekly basis similar to 'Dilli Haat model. A minimum fee for electricity and water will be charged from them, he added.
 
Around 10 farmers' group from Ghaziabad, Gurgoan, Sonipat and Bulandshahr are first get the allotment of stores. 
 
Inaugurating the shopping mall, BJP MP from Gorakhpur, Yogi Adityanath said that such malls are need of the hour as farmers are not getting the right price for their produce.
 
"About 60 per cent of population is dependent on agriculture and they are compelled to commit suicide mainly because they are not getting the right price for their produce. Farmers are not getting marketing platform. The mall is a good iniative," he said.
 
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How Lotus Electronics is Pioneering Hyper-Local Electronics Retail in Central India
How Lotus Electronics is Pioneering Hyper-Local Electronics Retail in Central India
 

The electronics retail industry in India is a fast growing sector, and Lotus Electronics has emerged as a beacon of innovation and customer-centric excellence in Central India. The brand, with its 20 stores spread across key cities in Central India – Indore, Bhopal, Raipur, Jabalpur, Bilaspur, Ujjain and Raipur, and a robust online presence, holds the title of the largest electronics retail store chain in the region.

Gaurav Pahwa, Director, Lotus Electronics shared his insights with Indian Retailer about the brand's journey, strategies, and expansion plans.

According to him, the success was attributed to a wide range of electronics from both national and international brands, all offered at highly competitive rates. This commitment has solidified Lotus Electronics' position as the largest one-stop omnichannel store for consumer electronics, IT products, mobiles, and home appliances.

The brand prides itself on offering an extensive array of world-renowned brands, including Apple, Sony, Samsung, Haier, Bose, JBL, and many more, all under one roof. “It is a three families’ business, a partnership business to be precise, which got we began in 2000. The average showroom area spans 10,000 – 15,000 sq ft, and today we cover more than 2,50,000 sq ft of display area across Central India. This vast offline presence is complemented by strategically located warehouses in the eight cities,” elaborated Gaurav.

Gaurav Pahwa, Director, Lotus Electronics

Consumer-Centric Philosophy: The 6Cs

It is the brand’s 6C philosophy for customers – comfort, convenience, choice, competitive rates, care and commitment – that makes it stand out from the other retailers. With a dedicated staff strength of 600+ members and over 200 company demonstrators, Lotus Electronics ensures a customer-centric approach that makes the shopping experience truly memorable. This philosophy extends seamlessly to the online portal.

Founded in 2000, Lotus Electronics has been a game-changer in the electronics and home appliances market. Pioneering the concept of offering a variety of electronic brands and products under one roof, the brand has evolved beyond being just an electronics showroom. It focuses on the entire experience of electronics shopping, embodying innovation and consumer satisfaction.

Gaurav revealed that the brand, with a turnover of Rs 650 crore, has targeted Rs 750 crore by this March. According to him, the significance of technology in retail expansion, particularly in adapting to changing consumer preferences, was what made them succeed.

Future Endeavors: Hyper-Local Expansion

Looking ahead, Gaurav envisions Lotus Electronics as a hyper-local store, focusing on both physical and online presence. The brand aims to strike a balance between the immersive experience offered in offline stores and the convenience of online shopping. While expanding into new markets, the brand remains committed to being number one in every geography that it operates in. “One of our major focus is that whenever we go to a newer market, we adapt to its flavor immediately. Starting from the communication, which happens in local language. The team that heads the store on ground and the managerial level, can all speak the language flawlessly,” he said.  

To grow exponentially, Gaurav is actively exploring innovations such as using tablets for product demonstrations, ensuring that consumers can make informed decisions right at the store. The brand is gearing up to open five new stores in a new state. The details will be revealed soon. Stay tuned for more.

 

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