Premium fine foods retail brand, East India Company has recently unveiled its new store at Westfield London, Shepherds Bush. The store's design is an amalgamation of luxury and legacy.
Reflecting the rich heritage of East India Company, the store's unique design offers the visitors an excellent experience.
Overwhelmed, to greet international guests that visit the shopping centre are welcomed into The East India Company with freshly brewed tea and are invited to sample from their luxury fine foods collection.
As the first luxury fine foods retail brand to enter Westfield, there will be a range of fine teas expertly curated by their Tea Master. The range includes over 120 teas – from their renowned Darjeeling First Flush, commonly referred to as the ‘champagne of teas,’ to a bespoke collection of tea created for the National Gallery.
Also, included in their range is a delectable selection of chocolate that has been produced to their own bespoke recipes; artisan biscuits from Yorkshire; and exclusive coffee from around the globe.
Expressing views on the brand, Sanjiv Mehta, Chairman of The East India Company said, “The East India Company is a merchant business with a pioneering spirit, constantly seeking the critical ingredients required for success. We are excited to be entering Westfield and to continue our UK expansion.”
Since its creation in 1600 by The Royal Charter granted by Queen Elizabeth I, the influence of The East India Company has been extensive. It influenced Britain’s dining tables through the introduction of tea, coffee, chocolate, and spices, but more fundamentally, it changed the world's tastes, its thinking, and its people.
It created new communities, trading places, cities and shaped countries and commercial routes. The East India Company’’s Fine Foods range today includes over 120 teas, coffees, biscuits, jams and marmalades, mustards, sweets, chocolate bars and boxes, gift sets, luxury hampers and accessories. The store launch marks
The Companyis sixth UK store (Conduit St, Covent Garden.Long Acre, Covent Garden Piazza, The Royal Exchange, Bluewater--]Kent and a concession in Harrods) in addition to its three stores in the Middle East (Kuwait, Qatar, UAE).