Global Desi, the boho chic brand, achieves a significant milestone, as it celebrates the launch of its 75th exclusive store at Monalisa Centrum, Vadodara. Established in the year 2008, Global Desi, is the pioneer of fusion wear in India, and is inspired by the country’s vast and vibrant heritage; juxtaposed with western silhouettes and global styles.
Speaking on occasion of the launch of the 75th store, Anita Dongre, Creative Director, Global Desi said “Global Desi is known for its distinctive style sensibility, unique prints, and trendy silhouettes. The increase in consumers graduating to the philosophy of fast fashion, supported by growth in brand consciousness, makes urban India an exciting market for fashion. We attribute this landmark achievement of our 75th store, to a combination of hard work, a dedicated team, and most importantly, a loyal customer base. We are looking at rapidly expanding our style footprint into newer markets and smaller cities. We are grateful to all our loyal patrons, for the continued support, and we aim to strengthen our commitment to our consumers by offering the best of fashion, infused with the latest global trends, in supreme quality and at competitive prices.”
The collection offers styles like bomber jackets, culottes, skirts, dungarees, and a wide range of comfortable knits and denims, in bold pops of colours like blue, red, purple, pink etc. A heady cocktail, where global trends and Indian aesthetics, influence style in equal measure – ‘London Calling’ is the new language in fashion for the global woman.
Global Desi, is currently present in 53 cities in India, with 200 multi-brand outlets throughout the country, 2 international stores and 75 exclusive brand outlets.