Breakbounce, the retail brand specializing in ‘off the peg’ street-wear, has launched its first exclusive brand outlet in India in Vadodara. Commemorated as a way of life, Breakbounce is an ode to the street culture, which is evident in the store design. With an advantage of backward integration to design, develop and manufacture, the brand has paid great attention to product and its detailing.
The concept store is a fusion of opposites and is spread across 640 sq ft. While it is grungy and almost unfinished in its choice of materials, it is stylish and refined in design. The main design of the store is composed of two main elements. The first element being a composition of vertical MDF/Cement board slats that make up the shell of the store and the second being a container.
The wall display which covers most walls is a composition of slats and boxes to house the products. The slats have products rolled up in cylinders and stacked one on top of the other in a colour coded fashion. This augments the design and also acts as storage in an attractive way.
The walk-ins will instantly sense and identify with the street style vibe of the store. The idea is to give the youth, an experience straight off the international runways as the brand brings the latest trends in streetwear to the Indian shores at affordable prices.