CHENNAI: Indian Terrain, men's apparel brands in the country, has launched its brand new stores in Vizag and Nagercoil.
The stores are located at the heart of shopping districts in their cities.
Menswear brand is now Poised for aggressive expansion in Light of new Capital Investment
'We are getting very aggressive in our expansion into the B and C cities. Our franchising model is very strong and growing rapidly,' said Amitabh Suri, COO, Indian Terrain.
With a turnover of over Rs 250 crore, the company currently retails across the country through more than 700 multi brand outlets, 130 doors of large format stores, over 100 exclusive brand outlets, and is available through online stores as well.
'B and C cities are no longer behind the pack of the fashion conscious men in the metros. We are looking forward to expanding our product line to address more segments in the men's apparel market,' says Priyank Karanam, Head Designer for Indian Terrain.