Massimo Dutti evolving the boutique style

Evolution of the original boutique style with much more elan must have been the concept while conceptualizing the recently launched store of Massimo Dutti at Select CITYWALK, Delhi.

Housing a host of womenswear, menswear and footwear along with swimswear and other fashion accessories, the 5,027 sq ft store is a picturesque epitome of urban yet contemporary feel while being practical and fuss-free at the same time.

The finishing of the store including the shape of the installations – aim to give the consumer a feeling of warmth, while exuding a smart, contemporary aura.

Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti.

The premium Spanish brand is priced a notch higher than Zara. The move shows that consumption continues unabated at the top end of the retail market.