Evolution of the original boutique style with much more elan must have been the concept while conceptualizing the recently launched store of Massimo Dutti at Select CITYWALK, Delhi.
Housing a host of womenswear, menswear and footwear along with swimswear and other fashion accessories, the 5,027 sq ft store is a picturesque epitome of urban yet contemporary feel while being practical and fuss-free at the same time.
The finishing of the store including the shape of the installations – aim to give the consumer a feeling of warmth, while exuding a smart, contemporary aura.
Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details – the signature of Massimo Dutti.
The premium Spanish brand is priced a notch higher than Zara. The move shows that consumption continues unabated at the top end of the retail market.