Rose Biketown's new multimedia store located in Munich, Germany, is a unique amalgamation of technology and innovation. Recently, the store has been honoured by the Handelsverband Deutschland with the Store of the Year Award 2015 in the category Out of Line.
Further, the bike store connects all kinds of sales channels for a holistic customer experience. Tablets allow the assembly of a custom bike from a rich selection of parts. The community in the store can participate live on an extra-large screen.
The store was chosen by the jury of experts from the retail business background. Appraisal criterias were based on innovational strength, the use for customers or the added value, amongst others. The award ceremony was part of the German Retail Real Estate Congress in Berlin.
Designed by Blocher Blocher partners, this multimedia concept store offers visitors a high-quality and special combination of products in a special and exciting environment on 300 m².
Besides, the focus is particularly on the subjects configuration and custom-made. With the help of the ROSE bike configurator, customers cannot only find their dream bike in the concept store, but also tailor it to their wishes - whether it's about an adjustment concerning ergonomics or about personal preferences.
Furthermore, the customised bike is then assembled at the headquarters in Bocholt.
What'smore, one can also seek individual expert advice in the ROSE concept store Munich. Also, the has an exclusive selection of bike components, cycle clothing and accessories there.
Moreover, the services are complemented by a workshop and a professional bike handover on site. Following the modern tradition of Rose Biketown's Bocholt, the new concept store also promises to set new standards.