What's with the design?

When it comes to store design, store designers often use vibrant shades, contemporary fixtures, and subtle shades to grab onlooker's attention. Sometimes, I wonder that is it only a stores's design that magnetizes a passerby to enter a store and shop or
What's with the design?

When it comes to store design, store designers  often use vibrant shades, contemporary fixtures, and subtle shades to grab onlooker’s attention. Sometimes, I wonder that is it only a stores’s design that magnetizes a passerby to enter a store and shop  or is there something more to it..

Well, let’s find out how some of the famous retail brands design their stores and convert the store visitors to end customers.

Where class meets ecstasy!

Nirav Modi’s brand new boutique at Madison Avenue in NewYork is a unique amalgamation of luxury and glitterati.Spread across sprawling 700 square feet, the store is designed by acclaimed Spanish artist-designer Jamie Hayon. His endeavours enliven the true spirit of the brand, by making the boutique a befitting addition to the row of iconic luxury flagship stores on Madison Avenue.

Expressing his views about the store, Founder, Nirav Modi said: "Establishing a presence in the United States is a key milestone in our growth strategy as a leading international luxury brand, and underscores the importance of the U.S market. Besides, the sophisticated American woman will recognize as soon as she enters the boutique that that the entire experience is designed to pay tribute to her beauty, and to reflect and reveal women's inner radiance". 

The store is designed in such a way that its luminous space has an elegant and polished environment, through which visitors are instantly transported to a world of marvels.

Exquisitely alluring!

The newly launched flagship store of the Bombay Shirt Company is a hub  of  design and simplicity. Located in Mumbai’s Bandra (West).Founded by Akshay Narvekar,

Bombay Shirt Company encapsulates the essence of the city – modern, yet swathed in old-world charm. The new Bandra store will offer an extensive variety of trendy designs as well as corporate staples for men and women, with a master tailor on hand to help with measurements and suggestions.

Designed by Mumbai-based designer Aurnab Biswas, the 450 sq. ft. store also has a charming al fresco area where customers can sip on coffee and people-watch while designing their shirts.  

The overall form, material, color palette is warm, natural and neutral. The simplicity and clarity of the design were inspired by the company's ethos of demystifying the creation of a custom-made shirt.  

Awesomeness redefined with SuperDry store in Mumba

The UK High-street fashion label inspired by Japanese design influences in vintage Americana style, opened its first store in India at Palladium mall in Oct 2012. Thereafter, Superdry now has six stores in Mumbai and 13 stores across the country, due to its immense popularity and ensuing success.

Spread across a floor space of 2700 Sq. ft. The interiors of the store embody Superdry‘s brand elements, which contribute to the distinctive and iconic imagery that the brand is renowned for.

Cool Vintage inspired look and feel, complete with all-natural French Oak wooden panel detailing. Rustic iron display and oversized rustic tables along with an interesting installation of imported Jam jar lights, which at 20 feet long forms the centerpiece illuminating the sprawling store.

It’s time to get set go with  ASICS

True Sport Performance brand ASICS recently unveiled its store at High Street Phoenix mall, Lower Parel, Mumbai.

 This running specialized boutique with the proprietary ASICS FOOT ID system, marks a significant milestone for ASICS in India’s retail scene.

With  floor space of 1004 Sq ft,

The store design concept brings to life the brand’s positioning as True Sport Performance. Combining the emotion of sport with technical expertise, the store delivers a unique sporting retail experience

To nurture a growing interest in the pursuit of running excellence, the new store features ASICS foot ID system, with staff on site to perform the analysis.This system is a destination area of the ASICS shop offering static and dynamic measurements, including foot shape analysis and gait cycle analysis

 

Mystique engulfed in Luxury!

The boutique features a subtle blend of contemporary style and mid-century elements

STEFANO RICCI, an exclusive Italian international premium fashion and lifestyle brand has recently launched its flagship boutique in upscale South Mumbai's Taj Mahal Palace Hotel. 

This unique store is spread across a sprawling 2500 sqft and is located in one of the prime locations in the city.

Furthermore, the boutique features a subtle blend of contemporary style and mid-century elements. Contemporary furniture, wall panels and the trademark Stefano Ricci brass eagle head heightens the sense of a royalty and mystique.

Moving further, the store is divided into three broad sections- The STEFANO RICCI menswear, STEFANO RICCI home décor and STEFANO RICCI Bespoke section. 

The store is truly a blend of STEFANO RICCI's rich heritage and modern face. The brand's line also includes the STEFANO RICCI Royal Suite Collection, in constant evolution, covering various types of products: porcelain and crystal dinner services, silverware, furnishing accessories, luxury linens and leather goods.

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