Nirav Modi's new boutique is a classic example of ecstasy and sophistication ...
Renowned jewellery brand, NIRAV MODI has recently unveiled its first international boutique in New York City this September. Located in Madison Avenue in New York City, the brand turns out to be the first Indian jeweller to establish a boutique.
Spread across sprawling 700 square feet, the store is designed by acclaimed Spanish artist-designer Jamie Hayon. His endeavours enliven the true spirit of the brand, by making the boutique a befitting addition to the row of iconic luxury flagship stores on Madison Avenue.
An eponymous brand, NIRAV MODI marries Indian heritage with the founder's love of poetry, art, architecture and nature. Priding itself on the "pursuit of perfection" from conception to final execution, NIRAV MODI jewelry combines extraordinary designs with the finest and rarest gems from all over the world.
The brand is one of only two retailers in the US to offer Argyle Pink Diamonds, which unrivalled intensity makes them the most sought-after pink diamonds in the world.
"Establishing a presence in the United States is a key milestone in our growth strategy as a leading international luxury brand, and underscores the importance of the U.S market", said founder Nirav Modi. "The sophisticated American woman will recognize as soon as she enters the boutique that that the entire experience is designed to pay tribute to her beauty, and to reflect and reveal women's inner radiance".
The store is designed in such a way that its luminous space has an elegant and polished environment through which visitors are instantly transported to a world of marvels. It will feature window frieze displaying some of the most iconic collections as well as an original hanging Bridal counter that epitomizes the quest for lightness and harmony present in all NIRAV MODI jewels.
Visitors to the store will discover a full selection of exquisite NIRAV MODI designs, including the Constellation necklace (over 94 carats of Round Brilliant diamonds set on a fine knife-edge frame of 18K white gold), the signature NIRAV MODI expandable diamond 'Embrace bangles' (available in 18K white, yellow or rose gold) and the MughalTM collection.
The brand is poised to broaden its global footprint as this US launch follows the opening of the NIRAV MODI Hong Kong boutique at luxury mall, Elements in Tsim Sha Tsui. These international launches are a critical testament to NIRAV MODI's passion to pin Indian jewellery design on the global luxury map, supporting the 'Make in India' initiative.
NIRAV MODI jewels have been in the news for its auctionpieces at Christie's & Sotheby's. In November 2010, Nirav Modi became the first Indian jeweller to have been on the cover of Sotheby's and Christie's auction catalogues.
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