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E-retail or the online stores are redefining the retail concept. Today’s retailers are all set to leverage this potential channel to reach out to the remote corners of the country, thereby increasing the consumer base. The section tracks the developments, latest trends and related issues of this channel.

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Fashion no longer remains a far cry for people staying in tier II and III cities as access to fashion brands is equally possible here as it is to a customer in a metro. Thanks to the internet revolution and the subsequent growth of e-commerce in the country, a woman in a tier II city can today bring her fashion quotient at par with

BY Samrita Baruah  |  Jul 26, 2011  |  comments ( 10 )  | 

In keeping with the competition, when most of the retailers are racing a tad too much to buy a spacious retail location, investing high volumes on store designs, training the staff and shouldering high maintenance cost to present lucrative stores for shoppers, there is a silent trend that has remained un-noticed in the rush for big

BY Avinder Batra  |  Apr 26, 2011  |  comments ( 4 )  | 

Online retailing, which started with a poor performance in India, has now rapidly captured a strong foothold in the market. The Indian e-commerce market will grow at an impressive growth rate of 47 percent to over Rs 46,000 crore in the 2011 calendar year, said a report.   Reason for slow growth initially At one point,

BY Rajni Pandey  |  Apr 19, 2011  |  comments ( 1 )  | 

Depending on the way a purchase is done, be it ‘one get one free offer’ or ‘a certain percentage off the overall purchase’, restaurant coupons undoubtedly present substantial savings.   The trend Restaurant coupons swear on offering savings to families and individuals, encouraging them to either

BY Arindam Ghosh  |  Mar 07, 2011  |  comments ( 0 )  | 

Undoubtedly, this is contributing to its popularity as a potential social commerce model in the rampant times.Group buying offers phenomenal discounts of upto 80 per cent or more by employing the combined bargaining power of a large group, targeting great discounts from the merchant establishment. The merchant(group) is guaranteed

BY Vrinda Oberai  |  Jan 24, 2011  |  comments ( 1 )  | 

Given the fact that shoes are our basic requirement and also a reflection of our life style is giving impetus to footwear sector all over the world. India being the second largest producer of footwear in the world after China is witnessing an upward trend in retail as newer channels of sale is emerging everyday and the most intriguing

BY Seema Seth  |  Jan 14, 2011  |  comments ( 5 )  | 

If internet revolution has opened doors to many wonders, it has locked gates on some as well; price power is one of them. As the sentient customer refuses to accept the price that a retailer is offering by digging other online stores before coming to a suitable price, hoopla has ensued in the market as the price power, like quick sand,

BY Seema Seth  |  Jan 07, 2011  |  comments ( 0 )  | 

According to a recent Amazon sales data, e-books are outselling hard covers 143 to 100. Worldwide, about 4 million electronic book reading devices were sold last year. According to a market research firm, “This market will rise to about 12 million by 2012”. Status in India has brought an e-book reader

BY Seema Seth  |  comments ( 0 )  | 

E-tailing or online retailing is gaining popularity among the consumers as a means to shop at one’s convenience. With the advantage of any time, anywhere shopping options, it helps retailers to maintain their loyal consumers without any physical appearance. Retailers have found a new and innovative means to interact and

BY Vrinda Oberai  |  comments ( 1 )  | 

IPL has become a rage among fans and they all want to show their support for their favourite teams. For this reason, fans are buying team merchandise through online purchases. Buying online is an easy way for fans to lay hands on their favourite team merchandise. Merchandise as a revenue tool, tops the list of revenue generation

BY Neha Malhotra  |  comments ( 1 )  | 

Start When we talk of online retailing, one has a notion that it is not safe and that not too many people would be indulging in it. But that’s a big misconception and just for the record, India stands third in online shopping after Singapore and Hong Kong.  The numbers are ever increasing and in the last quarter of 2008,

BY Neha Malhotra  |  comments ( 0 )  | 

Gone are the days where shopping could take an entire day and leave the shopper tired and haggard. Retailers find an innovative concept through online shopping, which not only makes shopping easier but also fun and more attractive. India today stands third in online shopping network after Singapore and Hong Kong. The numbers are ever

BY Indian Retailer Bureau  |  comments ( 0 )  |