Ecommerce industry understands a few terms like the back of ones hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile
This year, potential omni channel retail trends would surely benefit both, retailers and customers. The more the channels, the more information retailers get about their customers, resulting in better customer experience.
The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isnt over yet. In fact, the line just gets blurrier.
While e-tailing and food tech sectors are expected to bear the brunt of the move in the near term, both online cabs and hyperlocal grocery services expects to see a growth in transactions, as customers look to save precious cash and turn towards online
Additionally, with the first two days of the 10-day Diwali Sale, the e-commerce platform has registered a 5X growth in demand products like for LED TVs, 5X growth in 4G smartphones and 10X growth in feature phones.