Fashion

"I don't have anything to wear," said every woman, every morning. Shopping for women is not need based but mostly mood driven, it is therapeutic. Women have an urge to treat themselves with retail therapy every now and then, and why not? The New Indian Woman is empowered, independent and self-sufficient. There is no harm

BY Jagrati Shringi  |  May 18, 2018  |  comments ( 0 )  | 

The article sheds light on how traditional footwear retailers are breaking the clutter and coming up with innovative ideas and products to connect with modern age shoppers. Moreover, the Indian market has become extremely crowded with constant foray of premium international footwear brands. Thus, traditional brands have started

BY Shipra Srivastava  |  May 11, 2018  |  comments ( 0 )  | 

There is no comforting factor than slipping a perfect pair of shoes onto your feet. Shoes are just not remained an accessory which completes the sartorial get-up. However, with changing times shoes too are going through a major shift and their status is just not confined to fashion accessory. There are many budding entrepreneurs who

BY Shipra Srivastava  |  May 01, 2018  |  comments ( 0 )  | 

The last decade has woven inordinate success stories for the home textile industry and the market has grown by leaps and bounds. Not only has this growth encouraged textiles and apparel players to diversify into home textiles, but even ecommerce platforms have realized the potential of this market, introducing a ‘home

BY Shwetha Satyanarayan  |  Mar 17, 2018  |  comments ( 0 )  | 

The domestic innerwear market in India is witnessing a boom and industry experts say the innerwear market is growing at an impressive CAGR of 10-12%. According to latest media reports, out of the entire Rs 30,000-crore industry, the premium segment is estimated at about Rs 6,000 - 7,000 crore. Lately, the premium

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

Apparel sourcing is very important element of entire apparel business. A right sourcing decision is bound to generate greater efficiencies by bringing flexibility in entire supply chain. However, sourcing is the term which has a different meaning to brand and apparel manufacture. Speaking on same, Yamini Jain, Senior Consultant,

BY Shipra Srivastava  |  Jan 09, 2018  |  comments ( 0 )  | 

History of bespoke dates back decades ago during the advent of clothing and tailoring. Bespoke has been in India since generations and the majority of Indian population had been wearing tailored clothing until the late 1990s. The advent of ready to wear garments with the entry and expansion of international and domestic apparel brands

BY Tanya Krishna  |  Dec 08, 2017  |  comments ( 0 )  | 

The innerwear category has broadened from being a basic requirement to designer wear with emphasis on styling and comfort. According to a Technopak report, the innerwear category is currently estimated to be worth Rs.25,034 crores and accounts for 8 percent of the total apparel market in India. And, the women’s innerwear segment

BY Tanya Krishna  |  Nov 02, 2017  |  comments ( 0 )  | 

Japan is a growing country and had expanded its arms in India via automotive and consumer durable industry since long. Japanese brands were expensive and their dominance was restricted to Electronics and Auto. However, very recently we have seen a growing trend of Japanese retailers coming or ready to enter Indian fashion and lifestyle

BY Shipra Srivastava  |  Oct 30, 2017  |  comments ( 0 )  | 

The eyewear industry in India, once a near stagnant market, has today been converted into one of the fastest growing retail sectors in the country. And this is credited to the entry of many organized players in the market, drastic growth in the demand for eyewear in terms of volume sales, significant shifts in consumer preferences and

BY Tanya Krishna  |  Oct 29, 2017  |  comments ( 0 )  | 

With the phygital revolution gripping the country hard and fast, no sector in business is spared. A sector as niche as kids or parenting segment is now seeing new light due to sudden rise of start-ups coming to the aid of new age parents. Zarafshan Shiraz finds out what created this robust demand, who is it catering to and where is it

BY Zarafshan Shiraz  |  Oct 17, 2017  |  comments ( 0 )  | 

"Denim revolution started in India in 80s and 90s which gradually shifted to lifestyle and more so fashion of late. With 7.4% of India's GDP growth and USD 1,362 per capita income, India continues to be one of the largest producers of denim in the world," said Deval Shah, Reliance Brands business head - Diesel &

BY Nibedita Mohanta  |  Oct 05, 2017  |  comments ( 0 )  | 

There were times, when fashion was a term only being associated with either celebrities or rich ladies, now this term is associated with anything and everything available under the sun. Children too are not spared from the glitterati, all thanks to the media and internet availability, which has squeezed the entire world to fit into

BY Nibedita Mohanta  |  Aug 31, 2017  |  comments ( 0 )  | 

There are many retailers who have quietly enjoyed significant success with the adoption of franchise strategies. No, doubt franchising is a sustainable model for retail expansion; however, things can go away if there are loopholes in the strategy. For example, Crocs, a premium footwear brand  is one such retailer which had build

BY Shipra Srivastava  |  Aug 28, 2017  |  comments ( 0 )  |