The footfall at the physical retail stores is unendingly decreasing due to Covid-19, following the instructions and guidelines from the government, the stores are operating under lockdown and therefore customers are heading towards online purchase more.
Brands have now begun a more inclusive and compassionate approach, where they address issues as such, while homegrown labels and retail stores have taken to digital platforms for their brand's survival post lockdown.
To match up with evolved consumer behavior, ethnic brands are transforming and becoming more conscious towards many things like making environment-friendly product, chemical free dyes and material, and so on.
Obtaining varied styles from different designers to cater to a fashion forward consumer base is one of the difficult parts of this industry. Staying up to date with the fashion world, understanding the current demand and predicting the future trends only