Aditya Birla Fashion and Retail Strikes a Deal with 'Ted Baker'

Ted Baker London claims to be known as the world-renowned for its stylish and sophisticated menswear, womenswear, accessories and is loved for its quality and distinctive use of design and colour.
Joint Venture

Aditya Birla Fashion and Retail Ltd., formerly known as Pantaloons Fashion & Retail Limited, has signed a deal with UK's one of the most successful fashion brand, 'Ted Baker'.

Ted Baker London claims to be known as the world-renowned for its stylish and sophisticated menswear, womenswear, accessories and is loved for its quality and distinctive use of design and colour.

From subtle embroidery and the use of the finest fabrics to amusing notes on the packaging and irreverent window schemes, everything that bears the Ted Baker name offers sophistication and quality. Ted Baker has more than 500 stores across Europe, the United States, Canada, Australia, Asia, China, South Africa and the Middle East.

A reflection of popular culture with a sense of style and humour, the menswear merchandise is a celebration of fashion and contemporary British spirit. The womenswear line has a fresh and feminine mix of exquisite European elegance with London flair with emphasis on surface decoration.

Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail Ltd., said, “This unique partnership will enable our consumers to explore a whole new world of creativity in fashion for men and women.”

Ted Baker commented, “Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted's irreverent sense of humour and a firm commitment to good old-fashioned values. Ted is proud to be partnering with Aditya Birla Fashion and Retail to bring something new to customers in India.”

R. Sathyajit, President - International brands - Madura F&L, Aditya Birla Fashion and Retail Ltd. says, “Ted is a much anticipated addition to our portfolio representing a unique and much needed statement in men's and women's fashion today, built on its unswerving focus on quality, attention to detail and quirky sense of humour.”

ABFRL's portfolio of brands spans luxury, premium, sub-premium and fast fashion segments. The addition of Ted Baker will further augment ABFRL's position in the affordable luxury space giving its discerning customers a true taste of high end fashion.

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