{D2C 100} Kapiva: Making Ayurveda Modern and Accessible
{D2C 100} Kapiva: Making Ayurveda Modern and Accessible

On a mission to make Ayurveda a part of people’s daily life, Kapiva a homegrown D2C brand is making Ayurveda simple, modern, and accessible for everyone.

“Before the inception of the company, we conducted a market research which validated that there exists a huge demand for convenience-based Ayurveda products, further revealing that lifestyle Ayurveda products are more in demand in comparison to medicinal Ayurveda products,” said Ameve Sharma, Co-Founder, Kapiva.

The brand expanded its product portfolio as a healthcare brand by launching Ayurveda-based topical products, becoming one of the first D2C brands in the country to provide holistic wellness products to improve overall well-being.

“We look forward to diversifying our product portfolio as we aim to launch around thirty new products in the coming months,” added Ameve Sharma.

Being a product-based company, having a GMV of more than Rs 100 crore, Kapiva’s primary target audience lies between the age bracket of 26 to 57 years. Funded by Fireside Ventures, MadhuKela, GITS Foods, and the recent Series-B funding led by Vertex Ventures and 3One4 Capital, Kapiva has witnessed more than 10x growth over the last 30 months.

With its international expansion, Kapiva is targeting a global revenue of Rs 100 crore by end of FY 2024-25. The brand further aims to drive tech-enabled customized offerings to strengthen its growth strategy to become a Rs 500 crore brand in 3 years.

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